Your Best Solution to Creating that Perfect Leaflet
Designing and planning a leaflet is no easy task. It is after all a printed material that consists of multiple pages. Needless to say, it will have to weave in various messages, images, information, designs and aims. What you wish to convey, who is your target audience, what your overall goal is, what kind of format you wish, leaflet distribution, all of this goes into the planning of a leaflet. Whether you wish to go for letterbox distribution in Sydney or opt for hand to hand delivery, the campaign needs to be planned as well.
Core goals of leaflet design
Basic design of any leaflet is based on the formula originally devised by Elias St. Elmo Lewis and is known as AIDA. This translates into:
Attention: The foremost goal is to catch the attention of the target. This can be through imagery, words, color, to make it eye-catching.
Interest: Once the target is in, you need to hold their interest. Make sure that through leaflet distribution you are able to follow up on the promises and the message that caught their attention in the first place.
Desire: Make sure that they now have a desire to be a part of whatever it is you are promoting through the leaflet. Do this through imagery or your message.
Action: Now is the time for action where you make sure the potential target visits your website. You might also follow up with calls and messages.
So, what does it all round up to?
- Identify your target.
Who your leaflet is intended for matters a lot with how you finally design your leaflet. Depending on the age, gender, work profiles of your target audience, whether they are previous customers or new ones, you will have to go ahead with what to put into your leaflet.
- Finalize your message.
Decide what you wish to convey to the target out there. Make it concise and crisp while at the same time catchy and attractive. You need to be optimum with the choice and number of words, enough to convey your message while at the same time being precise.
- Make it the correct size.
Once you know for whom your leaflet is meant and have chosen your message, you have to zero in on the right size. Just the right amount of printed material along with some empty spaces is the correct way to go while planning for effective letterbox distribution in Sydney.
- Opt for the right color and imagery.
This is what appeals to potential customers immensely. A hint of local imagery, something that Sydney identifies easily with maybe. You have to make sure it is a pop of color and arresting imagery when they lay their eyes on it the first time. That will compel them to keep turning the page.
- Print your leaflet.
Once you have covered your bases, it is now time to get a sample copy printed first to make sure this is what you had in mind. When you are satisfied with the results, you can then print them for leaflet distribution in numbers that are in keeping with your targeted audience.
With these guidelines, you will be able to come up with the perfect leaflet for your needs. So go ahead and capture your market!
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