In the recent times, the beauty schools have started to gain grounds with the help of effective marketing strategies. One of the easiest and the most common strategies used is letterbox distribution. It is convenient to distribute promotional materials in letterboxes and at the same time the method is very cost effective in nature which does not put too much pressure on the pocket. Moreover, this particular strategy works very efficiently since it has the ability to directly capture the potential clients. At this point of time, you need to make the strategy more effective by the inclusion of some details which are as enumerated below.