Designing and planning a leaflet is no easy task. It is after all a printed material that consists of multiple pages. Needless to say, it will have to weave in various messages, images, information, designs and aims. What you wish to convey, who is your target audience, what your overall goal is, what kind of format you wish, leaflet distribution, all of this goes into the planning of a leaflet. Whether you wish to go for letterbox distribution in Sydney or opt for hand to hand delivery, the campaign needs to be planned as well.