The food and beverage industry is highly competitive. It is all great to have the most wonderful chefs at your disposal dishing out some amazing or exotic dishes; but what will come of it if you do not have people visiting? After all, the ultimate marker for success of a restaurant is judged by the number of footfalls. Getting them in is the first step towards success for you. The quality of food, the variety on offer, the ambience, the service, etc are generally accounted for by word of mouth promotion afterwards.