Studying the ROI in Direct Mail Marketing Campaigns
Advertising by directly sending marketing materials to the homes of target consumers is a trick that has been used by all types of businesses, be it superstores delivering periodical circulars or pay per click marketers distributing vouchers to customers. Using direct mail marketing is also helpful when announcing the inauguration of a retail store or an imminent sale or to offer price cuts for some service to a hand-picked collection of customers. A direct-mail or a letterbox distribution campaign can focus on a target audience, regardless of the size of the target audience. Numerous marketing issues control the rate of return on investment, which differs for various campaigns.
