Ensuring a successful letterbox advertising campaign
Our letterbox distribution team have been working alongside FlyersDirect for many years and they understand the importance and responsibility of their role in contributing to the commercial outcomes of a direct marketing campaign.
At FlyersDirect we control the entire distribution process to ensure that our clients are positioned for greater success. Our walkers (the team that actually deliver your materials to letterboxes) go through a rigorous induction process. Walkers sign a contract and provide a performance bond. The performance bond is unique to FlyersDirect. It is a monetary bond used as a deterrent where there are client allegations and proof of dumping or other controversial issues. Walkers also undertake an extensive probation period which sees them work alongside an experienced walker.
We also ensure a successful campaign for our clients by offering:
- No bundles – to cut through the competition we guarantee not to deliver more than three brochures with each letterbox drop
- GPS tracking is also used as a management tool, however it is not emphasised as the sole method by which to monitor the distribution campaign but rather it is used in conjunction with the human resources selection and training process described above
- Marketing advice on call to action – our expert team will work with you to develop a powerful and effective call to action for your flyer
- Digital platform – sms campaign or digital catalogue Lasoo to assist the letterbox distribution campaign.
Remember no one alone is as smart as everybody together. We will assist you to increase sales. Check out our current special offers and let the experts in letterbox advertising manage your direct marketing campaign. We can also develop a more customised distribution campaign should this be of interest to you; contact us now to discuss your unique campaign.